Franchises have to be creative and efficient nowadays when it comes to how they market their company and the tools they use to manage day-to-day operations. But, with so many tools out there, it can be difficult to determine exactly what fits the operational realities...
15 Tools for Franchises to Approve, Manage and Collaborate on Content Creation
Franchises have to be creative and efficient nowadays when it comes to how they market their company and the tools they use to manage day-to-day operations. But, with so many tools out there, it can be difficult to determine exactly what fits the operational realities...
2022 Ultimate Guide to Instagram Analytics: Everything You Need to Know
What are your Instagram followers really saying? I’m sure you’re talking to your audience and hopefully, some of them are replying (in the comments), but this doesn’t tell you the full story. A 2018 report tells us that the average engagement rate on Instagram is...
We just Joined the League of Free Social Media Management Tools
It’s official. Starting today, you can use Planable as your go-to free social media management tool. Create the social media workflow of your dreams. For free. We have the same cool stuff we always did. Only now, there’s a free plan to play with them. Plan. Create....
Social Media Manager’s Activity During Work from Home – the Evolution
Professional photo shootings. Days of brainstorming. And walking in your manager’s office to get some advice on the spot. They all seemed mandatory for us to do our jobs right as marketers. And then the world stopped. From 3-month plans to daily changes. And we...
What Is a PR Crisis and How Can It Affect Your Business?
It’s a nightmare scenario that befalls even the most prestigious and well-meaning businesses: a PR crisis. For some businesses, it’s just a bump in the road. For others, it’s the beginning of the end. There is a fine line between low-profile customer service mishaps...
In-House Vs. Agency: What Should Social Media Managers Choose?
As a social media manager, a huge struggle is dealing with explaining your day-to-day to everyone. To your parents or grandparents. To your curious neighbor. To the roommate who works in banking. To the friend of a friend of a friend who says everyone can do social...
Working Together Through COVID-19
The world is a scary and beautiful place. It may seem like scary trumps beauty at the moment, but what we found truly inspiring, is how this is bringing us together. Every day we find out about a new brand that’s doing amazing things to support their community. A...
Working from Home for Marketing Teams – the Full Guide Inspired from Reality
Introverts love it and extroverts hate it. Until they get a taste of it. Digitalization brought working from home to the next level. Some big companies have up to three days of working from home, and smaller companies are catching up faster than you’d think. A Fractl...
Untapped Digital. The Agency that Insisted on Having a Flawless Client Onboarding Process
You know how all my articles are basically rants in which I just go on and on about how you should do this and this? Well this one’s different. I wanted to bring you the insights of a true expert in the social media management field. And not just an expert, but the...
Top 10 Super Bowl 2020 Ads and the People Behind the Scenes
Let’s face it. For marketers, Christmas is extra special and it comes on Super Bowl day. Companies and agencies plan and strategize all year, create award-winning commercials and pay as much as $5.6 million per 30 seconds of prime time airing. They do it for their...