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Did you know that 86% of employees in leadership positions blame the lack of collaboration as the main reason for workspace failures? This is especially true for creative teams. Without the proper content collaboration tools, cooperation falls short, your content...
Did you know that 86% of employees in leadership positions blame the lack of collaboration as the main reason for workspace failures? This is especially true for creative teams. Without the proper content collaboration tools, cooperation falls short, your content...
Welcome to my favorite part of the month and give me a few minutes to tell you about the latest, juiciest, best, most interesting industry news of this first month of summer. And there’s been A LOOOT of them. The main heroes of this month have been Cannes Lions and...
We've all been there: You've created a piece of content -- a blog, an ebook, a report, a video -- with expectations of high volume traction... and then nothing happened. It sucks. You stare at your data, hitting refresh over and over again, while the awful feeling of...
Force of habit is pushing me to start this article with a nice and cliche definition of what content marketing is and why it’s so important in today’s world. Experience tells me, however, that I’d be preaching to the choir. All of us here are already convinced by the...
The way we see it, branded content merges branding and advertising. It targets human emotions in a calculated and very artistic manner. Branded content challenges the principles of content creation as we know it. It tends to go the extra mile and tap into...
Well, well, well... happy to see that you’re back for our monthly piece. As always I scatter all over the web to find the juiciest and interesting news you’ve missed in May. So if you’ve been too busy focusing on building & creating content now’s a perfect chance...
I'm a marketing manager -- that means I love and have expertise in marketing, but rarely get to actually do it myself. But last month, my social media manager moved into a new role, leaving the duty of running all of our social accounts unclaimed. In the meantime,...
No doubt you’ve already heard about the many possibilities for digital marketers when it comes to advertising on Instagram. You may have also heard about Dynamic ads and have some understanding of what they offer and how they work. What we want to provide you within...
Today, everyone is celebrating the International Workers' Day. Definitely not me, obviously. Traditionally, I scatter all over the web to find out what was the best news of the previous month and recap all the most important event in digital marketing, social media,...
There’s no law of marketing that says a brand has to tell stories. If it’s truly opposed to narrative structures, it can stick to dishing out bullet-point lists of product features, half-baked context-free social media witticisms, and isolated factual accounts of...
