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You can't add links to your Instagram post captions (sorry, sales team). However, if you want to invite your Instagram followers to your other resources to increase traffic to your website, promote products and services, and enhance user engagement, all you need to...
Whether you’re on desktop or mobile, you can schedule TikTok posts in advance. This is a smart way to stay organized and keep your creative flow uninterrupted. For those times when you need to plan your content sporadically, you can use TikTok’s native scheduling posts feature right from your desktop. But if you manage multiple TikTok accounts or want to schedule posts across multiple social media networks, we recommend using a TikTok scheduler to save time and maintain a steady social media presence.
The built-in TikTok video scheduler is a good tool if you want to schedule videos from your desktop up to 10 days in advance.
*To use desktop scheduling, you must have either a Business Account or a Creator Account.
Step 1. Log in to your account from your web browser.
Step 2. Click on Upload button.
Step 3. Upload your video, add a description with hashtags, edit the cover if needed, then select the audience.
Step 4. Check Schedule and select a preferred time & date.
*If you toggle See more you can adjust privacy settings, including whether others can comment on or duet your video.
Step 5. Press the red Schedule button from the bottom of the page.
Your video is now scheduled!
You can’t make any edits to scheduled TikTok posts once you’ve hit the Schedule button. If you want to make any changes, you’ll need to delete the scheduled video and upload it again with the new changes.
TikTok’s known for the variety of content that’s being published every minute. And in order to reach a bigger audience in a timely fashioned manner, you need to post constantly on your accounts. So to be able to keep up with the fast-paced environment, I like to create content ahead of time, in batches, and schedule it all at once. In this way, I save a lot of time that can be invested in strategy and community.
– Andreea Coroian, Social media manager and content creator
Planning and scheduling TikTok content in advance with a tool like Planable will help you take your marketing efforts to the next level. Here’s how:
Step 1. Sign up to Planable for free.
Step 2. Connect your TikTok page.
Step 3. Access your workspace, click the TikTok tab and then, click the Compose button.
Step 4. Upload your TikTok video, add hashtags and copy, and click Select Date and Time to choose your posting time.
Step 5. Click the downward arrow next to Save draft, then Click Schedule from the dropdown menu.
When the time comes, Planable will send you a push notification on your phone to make the TikTok video live. Tap the TikTok notification to add the final touches to your video: sounds, voiceover, allow comments, allow duet, allow stitch.
You’re now set up to plan, collaborate, and schedule TikTok posts for free!
*You can choose how you want TikToks to be published from your page settings. If you already have your video ready and fully edited, with no need to add music, emojis, or subtitles, you can publish it directly to your TikTok feed without reminders or push notifications.
There is no option to schedule TikTok videos on mobile devices using the TikTok app at the moment.
However, you can schedule TikTok posts on your iPhone and Android mobile devices with Planable. Here’s how:
Step 1. Sign up for Planable and connect to your TikTok account on desktop.
Step 2. Download the Planable mobile app from Google Play or from the App Store.
Step 3. Select your TikTok profile within Planable and tap the Compose button at the bottom of the screen.
Step 4. Write your TikTok caption, add your hashtags and tap the Next button to Select the date and time.
Step 5. Tap Schedule.
When it’s time, you will receive a notification on your phone to push the TikTok video live. Tap the notification to add the final touches to your TikTok post: sound, voiceover, allow comments, allow duet, and allow stitch.
Need to plan and schedule more video content? Learn how to schedule a Youtube video in seconds.
Ask any experienced social media managers and they’ll all tell you the same thing: scheduling content in advance is a huge time saver. Especially when you’re managing multiple social media accounts. You can set a batch of content so that it’s ready to go live without needing to post everything manually.
Scheduling TikTok posts is no different. So if you’re looking for a TikTok scheduling tool, here are three of the best to keep your TikTok account ticking over.
Planable is social media scheduler designed to support real-time collaboration, making it a fantastic choice for anyone managing a TikTok account.
Creating TikTok content for your brand is all about collaboration. With Planable, you can cut out the middleman and plan everything in one place. Drop the video in our workspace and holler at your team to put their own creative touch on the content. Let them go crazy with the hashtags. Or not. Maybe you just want to stay in line with the clear TikTok strategy you’ve got laid out. Planable makes that easier, too.
Beyond TikTok, there’s support for nine social media platforms in total, which can all be managed from the same workspace. Its visual content calendar acts as your complete TikTok planner. Mapping out and rescheduling posts is just a matter of dragging and dropping them to the right time slot.
TikTok content calendar in Planable for planning and scheduling
There’s an integrated media library where you upload your videos. From there you can add them to posts and collaborate using the built-in video editor. It’s easy to use and lets you trim clips, add covers and filters, and get everything polished so it’s ready to go.
Video editing feature in Planable
It’s not always easy to come up with the perfect TikTok captions. When you’re struggling, Planable AI comes in handy since it will generate suggestions for you.
You get four options for the approval flow to suit different team sizes: none, optional, required and multi-level. The ability to set multi-level approvals is perfect for agencies where you may want multiple internal approvals before the final version is presented to the client.
Planable’s multi-level approval flow
With your content fully approved, Planable is now ready to act as your TikTok scheduling tool. The platform gives you three options for how you want to do it:
You can track your TikTok performance with Planable Analytics, which tracks key metrics like video views and engagement, as well as highlighting your top-performing content.
TikTok analytics in Planable
With a social media management tool for agencies like Planable, managing TikTok accounts becomes a streamlined, collaborative experience. Planable is designed not just to schedule posts, but to foster real-time teamwork, making it a perfect fit for brands, agencies and creators active on TikTok.
Hootsuite provides you with a centralized hub to manage your activity across all of the major social media platforms, including TikTok. The standout feature comes in the shape of a single social inbox, where you can manage comments and messages from all social networks in one place.
Key features:
Sprout Social comes in at a higher price point than other TikTok scheduling tools, but it provides you with all the features you would expect. The emphasis here is on making data-driven decisions, so the platform’s strengths lie in its extensive analytics and social listening functionalities.
Key features:
Now that we’ve provided an overview of how to schedule TikTok posts and shared some great schedulers, it’s time to cover the reasons why harnessing the chaotic meme energy of the platform can do wonders for your business.
The great thing about TikTok is that it supports a wide range of content, but not in the way you think. On “traditional” social media platforms, content creators can be more easily classified into niches. On YouTube, for instance, you can usually tell, say, a game reviewer, or a film critic from a vlogger or a finance guru. Similarly, Instagram lends itself to certain types of content.
TikTok is different. Sure, you got your usual cat videos and educational pieces, and food vloggers. But tell me — where do you fit this:
@jason_bushiriThat is the last time I use earphones #moms #comedy #relatable #fyp #tiktoksouthafrica #jaybush #studiowearemovies♬ BOOM BOOM BOOM BOOOOM – Road to 300K
Or this:
@colgalteme when zepeto kid,Gacha kid comes to my comment section #fyp #foryoupage♬ Originalton – Two
Or this beautifully, creatively deranged monstrosity:
@hyp3r…rblxCREDITS TO @vanitylessons THO! #wtf #fypシ #help #vanitylessons♬ Why the hell are ppl using this sound – I kidnapped 110k kids
Ok, sure. “Comedy”. They could technically be categorized as “comedy” if you stretched the definition to its absolute limits. But labeling these videos simply as “Comedy” kinda misses the mark. Content like the examples listed above is possible only due to TikTok’s novel design.
I think you already know where this is going. Marketing on TikTok comes down to taking advantage of the quirks of the platform and showcasing your brand or business in a creative way. Here’s where a TikTok content calendar can become a vital tool. By planning your content strategically, you can maintain a consistent posting schedule that taps into trending moments.
Here’s how the Washington post, a prestigious news publication that you wouldn’t normally associate with internet meme culture, does it:
@washingtonpostI took this dare very seriously. #kpop @bts_official_bighit♬ original sound – We are a newspaper.
While YouTube and Instagram have a pretty steep growth curve, TikTok’s algorithm is built in such a way that even creators with 0 followers can become viral.
We’ll (briefly) get into how the TikTok algorithm works a bit later.
TikTok does things a little differently compared to other social media platforms. Unlike YouTube, where CTR (clickthrough rate) and watch time are vital ranking factors, TikTok tests the “virality” potential of a new video by squeezing it between popular videos. Basically, the algorithm will serve you four, five, or 10 videos of varying degrees of popularity in a row, followed by a video with low numbers, and so on. If a certain number of users engage with that video, it’ll get pushed to more feeds, leading to a snowball effect. It’s so subtle that you barely notice it.
The main takeaway is that, with this system, technically speaking, every video has a fair shot at becoming popular.
But, as you may already know (I can hear the marketing wheels turning in your head from here) large view counts don’t always translate into high conversion rates. That’s especially true on TikTok, with its swipe-don’t-subscribe design philosophy. So, to convince users to do the ol’ “slide & tap” routine (one slide to open your profile, one tap to follow), your video has to be really freaking good. This takes us to the next section of this article.
Now that we’ve covered the basics of TikTok, let’s switch gears to, well, the basics of TikTok digital marketing.
One important thing we have to address before delving into any details is that TikTok is, still, pretty much uncharted territory, from a marketing perspective. TikTok marketing for brands is a work in progress — many of them are still experimenting with the platform.
While we could spend an entire day here covering the reasons why brands are hesitant to jump on the TikTok bandwagon, I think it’s safe to say that they all boil down to what I like to call “the Steve Buscemi effect”:
TikTok has a young, internet-savvy audience on whom “traditional” marketing tactics that work on other platforms can fall flat on TikTok. Younger generations know when they’re targeted and marketed to.
Even TikTok: For Business says, “Don’t make ads. Make a connection.” Avoid promoting your brand, products, or services. Instead, create content that generates an authentic connection between you and your followers.“ says Ana Spinu, Digital Marketing specialist.
And that’s good because it forces brands and businesses to step out of their comfort zone and add new tools to their metaphorical marketing toolboxes. Recent examples, like Levi’s campaign, demonstrate that marketing with TikTok is a viable strategy.
Before launching a TikTok marketing campaign, you should consider a simple rule: fewer technical components, and more ideas and creativity. A TikTok marketing strategy would be an effective way to advertise, if:
- you can visualize products or services;
- your business does not follow a strict tone of voice;
- you can explain a product or service within 15 seconds. — says Bethany Fletcher.
While we’re on this subject, here are a few TikTok marketing examples as a point of reference:
You knew this was coming. TikTok might be all fun and games (and memes; let’s not forget about the memes), but if you want to accomplish your TikTok goals, you’ll need a basic understanding of analytics.
This is not going to be a super in-depth guide on TikTok analytics, by the way. Think of this section as a sort of starter’s guide; something to come back to when you’re stuck. You need to spend only a couple of hours to see that TikTok content marketing and analytics go hand in hand.
So, let’s get this ball rolling:
You might be asking yourself — how do I promote my business on TikTok? It’s quite simple, actually.
When you open a TikTok account, it will be a standard account. To get access to analytics, you’ll need to turn it into a Pro Account. We’re not going to waste too much time on this — all you need to do is click on the three dots in the top right corner of the screen, go to Manage Account and tap on “Switch to Business Account”. Apart from having to customize your account, that’s literally all there is to it. And it’s free.
Now that you’ve (hypothetically) upgraded your account, you should see three main categories on the TikTok analytics dashboard: Overview, Content, and Followers. Let’s break them down:
Other important TikTok metrics to consider are:
Want to understand your TikTok performance better? Try using TikTok analytics tools to get insights and refine your strategy.
TikTok offers a pretty decent variety of ad formats. They’re not only a great tool to reach younger audiences around the globe, but brands can also boost their credibility by showing that they truly speak the language of their target audience.
Here are some of the formats you can use for advertising on TikTok:
TikTok SEO is not rocket science. Like YouTube, Instagram, Twitter or whatever platform you decide to channel your marketing efforts into, it simply means making your content, well, findable. Using relevant hashtags is a very popular strategy in real estate marketing because it helps the content reach a wider audience and improve discoverability, which is kind of crucial for real estate. Posting a video without the right (or no) hashtags and hoping it will be magically noticed would be like banging a teaspoon against the wall in an anechoic chamber. Someone might hear you, but they’ll probably think it’s the wind. Or something. I don’t know, this analogy fell apart pretty quickly.
When a hashtag starts trending, people will flock toward it — that’s the nature of TikTok, and the sooner you internalize this, the better. The best part about this is that if you manage to put a creative spin on a hashtag, you can attract a massive audience to your content. All you need to do is look up trending hashtags in the Discover Tag and start creating.
But if that doesn’t strike your fancy, here’s something else you can do: simply go to the search bar and type in a relevant keyword that is relevant to your content. TikTok will then automatically suggest a list of hashtags associated with what you typed.
If you’re not sure what hashtags to use or what audience you want to target, slapping a few generic hashtags can do the trick. While TikTok doesn’t impose a hard cap on the number of hashtags users can use, they will appear in the video’s caption, and these are limited to 100 characters.
Speaking of captions — as video-centric as TikTok might be, that doesn’t mean you should ignore them. If you’ve ever been on Twitter, you probably already know how hard it is to project the semblance of a personality in just a few hundred characters.
Well, TikTok is no different in this respect. The distinction, tho, lies in the fact that you have to encourage your audience to watch the video, preferably to the end.
There is no tried and true way of going about this, so the best approach is to stir curiosity. Typing in “WATCH THIS TILL THE END!!”, “Wait for it”, or “I can’t believe I didn’t see this coming” will compel some people to, well, watch this till the end, wait for it and be baffled for not having had the foresight to see that coming. Nobody is arguing for TikTok caption tabloidization here — but to quote Omar from The Wire, “it’s all in the game”.
Thanks to TikTok’s emphasis on short-form content, you’d think most videos would be devoid of any fluff. Sadly, that’s not always the case.
One of the biggest sins that brands can commit on TikTok (apart from misusing Gen Z slang — oh boy) is having excessively long intros. Don’t do that. They’re a buzzkill.
One trick to get the right intro duration is, paradoxically, to film double the footage you’d need. This way, you can trim the fat, cut and edit until you get the hook and rhythm just right. Of course, good editing doesn’t necessarily make for a good video. But used in conjunction with the tools provided by the platform, you can turn a “meh” video concept into something truly compelling that will drive audiences toward you.
And by “tools” I mean “all those fancy filters and effects people always seem to be using better than me”.
The great thing about TikTok is that users rarely have to use third-party tools to create engaging videos. TikTok has a rough around the edge vibe — and you can use that DIY aesthetic to boost your brand’s credibility and authenticity. And the sooner you learn how to develop your TikTok marketing strategy around these tools, the better results you’ll have.
Influencers have become an integral part of TikTok’s marketing ecosystem. Gen Z are notoriously opposed to anything even vaguely resembling an ad. As a result, brands have a harder time reaching them than, say, Millennials — the very same generation whose older members are leading the odd TikTok marketing campaign in the first place.
So, naturally, influencer marketing is probably the most effective way to reach the younger generations, for two reasons. First, it effectively nullifies the negative implications of ads. Second, you don’t have to go through the hassle of having to build the right audience (notice how I said “right” and not just “audience”) through native videos shared on your company account. It’s the influencer’s job to tap into their following and lead and send potential customers your way.
But for that to work, you’ll need to find the right TikTok influencers. Many influencers are likely to have a pretty homogenous following. So if you sell fishing rods, you probably don’t want to work with a makeup guru.
That being said, here’s a list of questions that you can use as a starting point when looking for the right TikTok influencer for your brand:
Yes, using a TikTok content scheduler helps you maintain a regular posting schedule which can positively affect performance. However, many other factors contribute to how specific posts will perform.
Yes, there is a free TikTok scheduler on the platform which allows you to automate TikTok posts when planned up to 10 days in advance.
TikTok’s native post scheduling feature is only available for Business and Creator accounts on a desktop browser. It is not currently possible to schedule TikTok posts with a Personal TikTok account or via the TikTok mobile app.
And that’s a wrap on our TikTok marketing guide. Though still a relatively new player in the social media landscape, more and more brands are looking to TikTok to expand their marketing efforts. If you’re a brand looking to reach a wider audience, there’s no better time to hop on the bandwagon than now — TikTok online marketing is here to stay.
For those looking to schedule TikTok posts efficiently, consider using a TikTok scheduler like Planable — it’s free.
Content marketer and aspiring YouTuber, in no particular order. Expertise in content writing, social media copywriting, and neo-noir graphic novels. Used to run a music webzine in the 2 seconds in the early 2010s when blogs were hot. I tweet very badly on Twitter.
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