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Planable is the best client-facing social media tool we've ever used and we've used a lot.
I’ve led social media teams at Oracle and Uber, and now I am the CMO at Planable. Across every team size, one pattern keeps showing up: the social media approval process breaks as you scale. I've watched the same frustration surface in agencies, in-house teams, and...
The state of social media is best understood through the numbers. With more than 5.4 billion people using social platforms and handling an average of 7 apps per month, the industry has never been more complex, or more competitive. To cut through the noise, we’ve...
The state of social media is best understood through the numbers. With more than 5.4 billion people using social platforms and handling an average of 7 apps per month, the industry has never been more complex, or more competitive. To cut through the noise, we’ve...
Social media community management refers to the ongoing process of building genuine relationships with your audience. Community managers don't necessarily post content, but rather, they are responsible for creating a space where brands and audiences exchange real...
Franchises have to be creative and efficient nowadays when it comes to how they market their company and the tools they use to manage day-to-day operations. But, with so many tools out there, it can be difficult to determine exactly what fits the operational realities...
You might resonate with this: a marketing approval process that seems to have everyone involved at every step. Take creating an editorial calendar or a social media calendar, for example. It starts with the boss’s review, moves to editorial proofreading, then the...
Struggling with beating your competitors on social media? Many of us do which is why I wanted to share some thoughts and knowledge on analyzing your social media competitors. Enjoy reading! Whether your competitor is a huge corporation or a small company, you need to...
If you’re looking to take your marketing efforts to the next level, brand ambassadors could be just what you need.  The company’s brand is everything to its customers and prospects. And think about it, you don’t leave up to chance the one aspect that represents...
Hello, avid reader, and welcome to the annual bookaholic meeting for social media marketers. Our loved industry is renowned for its fast pace and keeping up with everything is only becoming harder. But fear no more, you can always learn from the best experts in the...
Ever had that moment where you can't keep track of your content organization? When do you wish for smoother internal workflows, visual content calendar, team collaboration, and feedback processes? I've been there too. But I've cracked the code on this one and...
If you publish Pinterest content daily or weekly, you've got two options: the hands-on approach of manually publishing in real time or the easy-breezy automation of a Pinterest scheduler. And if you choose the scheduling route, there are two ways to make your Pins...
Whether you're managing a brand's social media in-house or as part of a social media management agency with multiple clients, you'll need clear directions and processes. Which is precisely what this article will provide. Think of this piece as your social media...
Create
Schedule
Plan
Engage
Collaborate
Analyze
Approve
