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Okay, here's the deal: there are 2.7 billion people on YouTube. Since launching globally in 2021, YouTube Shorts have been bringing wider audiences to creators who complement their long-form videos with truly compelling snippets. That said, I know what you might be...
Blogging is a tricky job, especially if you do it all by yourself. You have to come up with relevant content ideas, do keyword research, create visuals, and find the time to plan all those articles in your blog content calendar. Plus, I didn't even mention what it...
Blogging is a tricky job, especially if you do it all by yourself. You have to come up with relevant content ideas, do keyword research, create visuals, and find the time to plan all those articles in your blog content calendar. Plus, I didn't even mention what it...
As people rely more and more on various communication channels, businesses should adapt and reach their audiences wherever they may be. That's the reason why omnichannel marketing is touted as the current marketing must-do. No, omnichannel marketing is not just...
Brand Managers have the vision, they sail the ship, and they keep initiatives on the right path. While millions of businesses are trying to make a name for themselves in the most crowded space ever, it's crucial that social media managers learn the skills and mindset...
Does this sound like your brand? You dream of having sustainability — the kind of brand that pays off for generations to come. You want your brand to be scalable, but you don’t want to constantly rely on ads. You’re ready to deliver tremendous value, but you don’t...
Instagram. You might have heard about it. It’s that thing kids are on. It’s sleek, intuitive, and, most importantly, simple to use. Which makes seeing the best part of your precious photo getting cropped even more frustrating. As Instagram introduces new features and...
Unless you've been living under a rock for the last 60 years, you know that the Super Bowl is the most viewed sporting event in America. But it's not just the USA who's paying attention. The whole globe turns its gaze on this ultra-commercialized annual event. And...
If you're just starting out, building your brand may seem a gigantic task, a brand awareness strategy is vital to grow your business and it's easy when you do it the right way. If you run an established business, you can look back at your brand awareness strategy and...
Hiring a digital marketing manager is a challenge. An exciting challenge. But still, a challenge. The way new hires are recruited and onboarded has a ripple effect in our culture, our results, and our bottom line. Define the needs right. Recruit responsibly. Onboard...
We’ve said it before and we’re saying it again—working in digital marketing isn’t easy. A day—scratch that—an hour doesn’t go by without a new release, feature, algorithm change that affect your strategies and campaigns. Keeping up is hard and remaining a relevant...
I looove everything about Instagram and besides Reddit it’s basically the only one social platform I’m visiting frequently. It’s fun, refreshing, engaging and I feel up to date with everything that’s happening in the world, my friends, and favorite brands or...
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