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Planable is the best client-facing social media tool we've ever used and we've used a lot.
If you're building up your marketing agency software stack, Sprinklr may seem like a solid choice for boosting your brand's reputation and awareness. It handles consumer insights, social listening, social media management, and loads more. But the platform comes at...
We're way beyond discussing whether social media is important for brands or not. We know this. All brands want to be liked and popular on social. The burning question now is, "How?". We're all looking at the same handful of brands that made it truly big on social. How...
We're way beyond discussing whether social media is important for brands or not. We know this. All brands want to be liked and popular on social. The burning question now is, "How?". We're all looking at the same handful of brands that made it truly big on social. How...
TikTok has its own rhythm, I've come to learn. Trends rise, peak, and can feel tired by the end of the week. And after spending years inside that rhythm, I’ve realized that acting on just a handful of trends that align with our goals and moving quickly enough is what...
If your brand lives on social media, your risk lives there too. Every day, brands battle phishing attacks in DMs, fake profiles spinning up fake campaigns with AI-generated content, brand impersonations, and URL shorteners pointing to malicious links. The hit list...
Content creation can be the key to connecting with your target audience and driving conversions. If you’re a content manager or strategist, you already know this. The problem is, your audience has a near-constant stream of content in their faces. If your content does...
Can a joke sell? In our quick poll of 119 people on LinkedIn and Instagram, 61% admitted a brand’s humor pushed them to try or buy something. Another 17% said maybe. Only 14% said no, and 8% couldn’t remember. That’s nearly 8 out of 10 people open to being converted...
AI productivity tools have changed how marketing teams and agencies work, turning hours of manual tasks into minutes of automated bliss. From generating social media content to analyzing campaign data, AI marketing tools are helping marketers streamline tasks and...
A smooth calendar–collaboration–approval loop is non-negotiable when you’re managing content at scale. Gain helps many teams get there, but not without its hiccups. Users mention that the previews are a little off, LinkedIn constantly needs reconnecting, and...
Are you not sure where to start planning a winning content strategy? This strategy template for Gen Z entrepreneurs will help you fuel your creativity. Generation Z is changing the future of digital brand influence and setting the tone for online culture. It also has...
The state of social media in 2025 is best understood through the numbers. With more than 5.4 billion people using social platforms and handling an average of 7 apps per month, the industry has never been more complex, or more competitive. To cut through the noise,...
Growing your Instagram account is all about learning how to blend organic reach with paid promotion. That includes simple habits like taking time to schedule Instagram posts, but more importantly, it means running ads that catch people's attention and make them want...
Create
Schedule
Plan
Engage
Collaborate
Analyze
Approve
