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A social media calendar is the unsung hero of Social Media Marketers. It allows you to plan, collaborate, organize and see everything at a glance. Use a calendar, and you'll never again be taken by surprise by that obscure international holiday you wanted to tweet...
A social media calendar is the unsung hero of Social Media Marketers. It allows you to plan, collaborate, organize and see everything at a glance. Use a calendar, and you'll never again be taken by surprise by that obscure international holiday you wanted to tweet...
Need to manage multiple LinkedIn accounts? I know the struggle – constantly jumping between separate docs to note down ideas, draft new content, and schedule LinkedIn posts. Then, once they’re live, you’re spending what feels like the entire day toggling between...
The average institution spends between $429 and $623 on marketing for each enrolled student. Social media in higher education is the most efficient and effective way of using these marketing dollars. Globally, 4.9 billion people use social media (around 58% of the...
Instagram is more than a mindless scroll to distract yourself from the monotony of everyday life. With billions of active users, it’s one of the most powerful tools for businesses. Think about the potential to reach this massive audience a right Instagram management....
In a world with more than 5 billion social media users (according to Statista), it’s not an understatement to say it’s a tad bit difficult to stand out from the crowd on these platforms. But what’s more challenging is to create posts that people like sharing or...
If you’re an avid Slack user, you’ve surely figured out an optimal way to stay connected with your team without breaking your focus every 2 minutes. With the Planable app for Slack, you now get to keep that system for everything content too — see all your important...
Marketing, Productivity, Social Media, Tools
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As a social media marketer, one of the biggest challenges you must overcome is white noise. Consumers are constantly bombarded with random promotions, alerts, and notifications. You’ll have trouble grabbing your prospects’ attention, much less converting them into...
Marketing, Productivity, Social Media
Relevant, up-to-date digital content can help with driving traffic, search engine optimization, and brand equity. But strategic content management isn't just about keeping things fresh. It's about empowering your team to work smarter, not harder, while achieving goals...
Like two peas in a pod, Customer Success and Marketing work diligently every day to prove they’re a revenue driver, and not just another department to sink money into. It’s a common concern for both teams. In this business world where, more and more, everything comes...