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Have you ever tracked the amount of time you spend on content creation versus content distribution? Look closer and you might notice how lopsided the two are. While a world of effort goes into researching, writing, editing and getting approval for your content, not...
Social media is not just difficult to avoid, it’s omnipresent. Even people that have quit smartphones watch the occasional YouTube video. Or use LinkedIn for work. And where there’s social media, there are influencers. Love them or hate them, it’s quite obvious...
Social media is not just difficult to avoid, it’s omnipresent. Even people that have quit smartphones watch the occasional YouTube video. Or use LinkedIn for work. And where there’s social media, there are influencers. Love them or hate them, it’s quite obvious...
2021 was a hell of a year. I guess it’s safe to say now that everybody is closing up the goals and KPIs for 2021. Even I’ll be doing this in a week. And what a better time to start drawing out the marketing strategy for the upcoming year. You’re probably reading...
Social media is a very effective marketing tool for ecommerce companies. It is beneficial to push customers toward a new product or an enticing bargain and connect with them and foster a feeling of community. Social media marketing is a vital component of e-Commerce...
We’ve said it before and we’re saying it again—working in digital marketing isn’t easy. A day—scratch that—an hour doesn’t go by without a new release, feature, algorithm change that affect your strategies and campaigns. Keeping up is hard and remaining a relevant...
Tweets, LinkedIn posts, blogs, newsletters, RSS apps and oh so many more. Between all of those, how can we really know what and who to follow? Every marketer out there knows the feeling of drowning in information. And that’s where social media influencers come in....
What are your Instagram followers really saying? I’m sure you’re talking to your audience and hopefully, some of them are replying (in the comments), but this doesn’t tell you the full story. A 2018 report tells us that the average engagement rate on Instagram is...
Professional photo shootings. Days of brainstorming. And walking in your manager’s office to get some advice on the spot. They all seemed mandatory for us to do our jobs right as marketers. And then the world stopped. From 3-month plans to daily changes. And we...
It’s not Christmas just yet, but you know we show love all year round. Soooo…. we’ve got another gift. A free report on social media captions. What works best, what other brands do, hashtags, emojis, contests, and whatnot. And this time, we’ve partnered up with our...
Oh, hi! We’ve been expecting you. You know, we’ve read somewhere that 10% of everyone who lands on an article never scroll down. But we know better, our readers are special. Keep scrolling, as you’re about to find out which are October’s most exciting news from the...
We've all been there: You've created a piece of content -- a blog, an ebook, a report, a video -- with expectations of high volume traction... and then nothing happened. It sucks. You stare at your data, hitting refresh over and over again, while the awful feeling of...
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