Today, we’re going to talk about the one thing that, when done correctly, can mean the difference between good social media marketing and, well, not bad, but misguided social media marketing. I’m referring to social media content pillars: the what, why’s, the how’s,...

Struggling to find inspiration for your next set of social posts? Well, you may find that AI prompts for social media are just what you need to fill that blank page in front of you with a whole bunch of new ideas. Artificial intelligence tools have taken the world by...

Since social media platforms first appeared, businesses have been trying to figure out how to make money on them.  Profitability started with advertising and continued to snowball until an entirely new profession emerged from within cyberspace: influencer marketing....

Likes are a big deal on Instagram because they're equivalent to votes. The more likes you have, the more popular your content, and the more likely it is to be seen by other users on Instagram. But why do likes still matter, and what role do they play in the grand...

With over 445 million monthly active users, Pinterest offers incredible opportunities for many businesses looking to sell products online. Were you aware that Pinterest strongly influences users' purchasing decisions, with users seven times more likely to say it's the...

Constantly switching contexts. Jumping from one app to another, adjusting to a new interface, finding your way through different metrics. I'm sure I don't have to sell you on the concept of brain fatigue and loss of productivity due to all this. It's all very familiar...

There's no digital marketing without an effective Facebook marketing strategy. The social media giant has gone through controversies, rebrandings, and rumors of downfall, but it remains the most popular network worldwide. For all social media managers out there...