"I solemnly swear to create social media posts more often". Whether you're a marketing manager, content creator, or small business owner, you know that publishing consistently is key, especially when managing multiple social media accounts — and you vow to do it. But...

There is no secret that social media is a team effort. The days of single social media publishers and copy-pasting other available content are long gone. It’s no longer a space to fill, it’s a place to grow from. And as we all know, it’s a place that requires a lot of...

Today, we’re going to talk about the one thing that, when done correctly, can mean the difference between good social media marketing and, well, not bad, but misguided social media marketing. I’m referring to social media content pillars: the what, why’s, the how’s,...

Struggling to find inspiration for your next set of social posts? Well, you may find that AI prompts for social media are just what you need to fill that blank page in front of you with a whole bunch of new ideas. Artificial intelligence tools have taken the world by...

Since social media platforms first appeared, businesses have been trying to figure out how to make money on them.  Profitability started with advertising and continued to snowball until an entirely new profession emerged from within cyberspace: influencer marketing....

Likes are a big deal on Instagram because they're equivalent to votes. The more likes you have, the more popular your content, and the more likely it is to be seen by other users on Instagram. But why do likes still matter, and what role do they play in the grand...