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Am I funny? A brand test for humor in social media campaigns

Am I funny? A brand test for humor in social media campaigns

Can a joke sell? In our quick poll of 119 people on LinkedIn and Instagram, 61% admitted a brand’s humor pushed them to try or buy something. Another 17% said maybe. Only 14% said no, and 8% couldn’t remember. That’s nearly 8 out of 10 people open to being converted...

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