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A sharp hashtag strategy is your gateway to discoverability. Hashtags help categorize your content, connecting it to relevant communities and conversations and fostering brand exclusivity. But if you manage multiple social media accounts across different platforms,...
If you publish Pinterest content daily or weekly, you've got two options: the hands-on approach of manually publishing in real time or the easy-breezy automation of a Pinterest scheduler. And if you choose the scheduling route, there are two ways to make your Pins...
If you publish Pinterest content daily or weekly, you've got two options: the hands-on approach of manually publishing in real time or the easy-breezy automation of a Pinterest scheduler. And if you choose the scheduling route, there are two ways to make your Pins...
I'm a marketing manager -- that means I love and have expertise in marketing, but rarely get to actually do it myself. But last month, my social media manager moved into a new role, leaving the duty of running all of our social accounts unclaimed. In the meantime,...
No doubt you’ve already heard about the many possibilities for digital marketers when it comes to advertising on Instagram. You may have also heard about Dynamic ads and have some understanding of what they offer and how they work. What we want to provide you within...
The month of love has just come to an end dear marketers. So it’s time to take a deep breath and relax. Yes, February was filled with love, hearts, kisses, red emojis, roses, proposals. But any busy and significant month for people is by default also a busy and...
Round up the kids, gather the families, and get onto your laptops ladies and gentlemen because it’s time for our monthly wrap-up! Each month we like to start by looking back and summing up what the past month had in store for us, marketers. As it always happens in...
As with anything these days, Instagram evolved and standing out in 2019 is a lot more than As with anything these days, Instagram evolved and standing out in 2019 is a lot more than posting high-quality pictures and videos! Habit changed and so should we - so, let’s...
In 2016. eMarketer surveyed over 500 social media marketers asking them which social media produced the best ROI. Without a doubt, Facebook was a clear winner when it came to return on investment in push marketing. That being said, it is obvious why everyone and their...
Influencer marketing can deliver a ROI between $4.50 to $12.54 for every $1 spent, depending on your industry vertical. But in order to enjoy those kinds of results, you need to efficiently grow your army of influencers and operate at scale. That involves automating...
Although Facebook has lost its “coolness” over the past 5 years or so with all these mom and dad profiles, it is still extremely effective in terms of promotion and digital marketing. With over 1 billion users who are avid group members and active on a daily basis,...
As social media continues to expand, it seems like more and more businesses become comfortable with testing new ways and strategies to grow their social media presence. We all know that it has spectacular benefits in terms of raising awareness, reaching new customers,...
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