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Successful marketing campaign management: your hands-on guide
Struggling with marketing campaign management? You're not the only one. A marketing campaign is a massive puzzle with tons of pieces that the campaign manager has to gather. Creativity, audience analysis, analytics, budgeting — there are many factors at play, and...
Successful marketing campaign management: your hands-on guide
Struggling with marketing campaign management? You're not the only one. A marketing campaign is a massive puzzle with tons of pieces that the campaign manager has to gather. Creativity, audience analysis, analytics, budgeting — there are many factors at play, and...
What is Social Selling: + 8 Tactics To Implement After Creating Your Business
After your business incorporation with a registered agent, hiring your team and creating your social media business profiles, what's next? You’re eager to announce your new business venture to the world, but you still have some marketing and sales planning to do. At...
35 Marketing & Social Media Podcasts Any Professional Should Listen To
We’ve said it before and we’re saying it again—working in digital marketing isn’t easy. A day—scratch that—an hour doesn’t go by without a new release, feature, algorithm change that affect your strategies and campaigns. Keeping up is hard and remaining a relevant...
Top Social Media Influencers to Follow in 2025
Tweets, LinkedIn posts, blogs, newsletters, RSS apps and oh so many more. Between all of those, how can we really know what and who to follow? Every marketer out there knows the feeling of drowning in information. And that’s where social media influencers come in....
Ultimate Guide to Instagram Analytics: Everything You Need to Know
What are your Instagram followers really saying? I’m sure you’re talking to your audience and hopefully, some of them are replying (in the comments), but this doesn’t tell you the full story. A 2018 report tells us that the average engagement rate on Instagram is...
Social media manager’s activity during work from home: the evolution
Professional photo shootings. Days of brainstorming. And walking in your manager’s office to get some advice on the spot. They all seemed mandatory for us to do our jobs right as marketers. And then the world stopped. From 3-month plans to daily changes. And we...
Marketing Leaders: 7 Reasons You Need to Run Social Media for Just One Day
I'm a marketing manager -- that means I love and have expertise in marketing, but rarely get to actually do it myself. But last month, my social media manager moved into a new role, leaving the duty of running all of our social accounts unclaimed. In the meantime,...
The 5 Instagram Trends That Will Define 2019
As with anything these days, Instagram evolved and standing out in 2019 is a lot more than  As with anything these days, Instagram evolved and standing out in 2019 is a lot more than posting high-quality pictures and videos! Habit changed and so should we - so, let’s...
10 Ingredients for Successful Influencer Marketing Campaigns
Influencer marketing can deliver a ROI between $4.50 to $12.54 for every $1 spent, depending on your industry vertical. But in order to enjoy those kinds of results, you need to efficiently grow your army of influencers and operate at scale. That involves automating...
30+ Professionals Share the Best Hacks on Growing Your Social Media Brand
As social media continues to expand, it seems like more and more businesses become comfortable with testing new ways and strategies to grow their social media presence. We all know that it has spectacular benefits in terms of raising awareness, reaching new customers,...
