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Hashtags can help you gain more engagement on Instagram, as well as other social media sites. For your brand to reach your target audience, you must use relevant or trending hashtags. The hashtags on your posts have to support the content you publish. They’re an...
A growing number of global companies and advertisers are turning to TikTok for business as their go-to platform for impactful branding, community-building, and shortening the purchase journey. They must be on to something that others haven’t fully grasped yet. Is it...
A growing number of global companies and advertisers are turning to TikTok for business as their go-to platform for impactful branding, community-building, and shortening the purchase journey. They must be on to something that others haven’t fully grasped yet. Is it...
What's keeping you up all night? Is your brain conjuring up spooky Halloween social media posts? Or is it the tap-tap-tapping at your window? The fact that the Halloween season is just around the corner is frightening enough (where does time fly?!) And planning all...
“The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” – Kami Huyse It feels like there are new ways to reach wider audiences and make your business thrive every day. There’s always something...
As people rely more and more on various communication channels, businesses should adapt and reach their audiences wherever they may be. That's the reason why omnichannel marketing is touted as the current marketing must-do. No, omnichannel marketing is not just...
Brand Managers have the vision, they sail the ship, and they keep initiatives on the right path. While millions of businesses are trying to make a name for themselves in the most crowded space ever, it's crucial that social media managers learn the skills and mindset...
Does this sound like your brand? You dream of having sustainability — the kind of brand that pays off for generations to come. You want your brand to be scalable, but you don’t want to constantly rely on ads. You’re ready to deliver tremendous value, but you don’t...
Instagram. You might have heard about it. It’s that thing kids are on. It’s sleek, intuitive, and, most importantly, simple to use. Which makes seeing the best part of your precious photo getting cropped even more frustrating. As Instagram introduces new features and...
If you're just starting out, building your brand may seem a gigantic task, a brand awareness strategy is vital to grow your business and it's easy when you do it the right way. If you run an established business, you can look back at your brand awareness strategy and...
Hiring a digital marketing manager is a challenge. An exciting challenge. But still, a challenge. The way new hires are recruited and onboarded has a ripple effect in our culture, our results, and our bottom line. Define the needs right. Recruit responsibly. Onboard...
We’ve said it before and we’re saying it again—working in digital marketing isn’t easy. A day—scratch that—an hour doesn’t go by without a new release, feature, algorithm change that affect your strategies and campaigns. Keeping up is hard and remaining a relevant...
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