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Collaborative marketing helps you (and others) win through joint promotions, co-branded products, and creative partnerships. Marketing teams that bring their ideas together have more resources to be creative and memorable, among other key benefits. This involves...
In the Microsoft Word era, Google Docs was a revolutionary content collaboration tool that rocked the content world. But content teams are now looking for Google Docs alternatives that further boost content workflow and improve their processes. After all, there's a...
In the Microsoft Word era, Google Docs was a revolutionary content collaboration tool that rocked the content world. But content teams are now looking for Google Docs alternatives that further boost content workflow and improve their processes. After all, there's a...
A top of best social media campaigns. Surprising topic, right? What do you expect? It’s the end of the year and us, as a species, we love ourselves some recaps. To look on what was accomplished during the great year of 2018 and who rocked the social media industry...
As with anything these days, Instagram evolved and standing out in 2019 is a lot more than As with anything these days, Instagram evolved and standing out in 2019 is a lot more than posting high-quality pictures and videos! Habit changed and so should we - so, let’s...
Influencer marketing can deliver a ROI between $4.50 to $12.54 for every $1 spent, depending on your industry vertical. But in order to enjoy those kinds of results, you need to efficiently grow your army of influencers and operate at scale. That involves automating...
Although Facebook has lost its “coolness” over the past 5 years or so with all these mom and dad profiles, it is still extremely effective in terms of promotion and digital marketing. With over 1 billion users who are avid group members and active on a daily basis,...
As social media continues to expand, it seems like more and more businesses become comfortable with testing new ways and strategies to grow their social media presence. We all know that it has spectacular benefits in terms of raising awareness, reaching new customers,...
No one has an eternal monopoly on attention. The media landscape has changed with the mediums of communication to the point where grabbing the attention of a single user or the masses has become an art in itself. People today watch TV, listen to the radio and read...
Facebook page roles is something that any page owner has confronted with at some point. Even more, businesses that work with freelancer have to make decisions about who to assign what role all the time. Even though we’re quite used to the idea of giving granular...
In this day and age, we're all doing social media photography. We’ve got our smartphones, snap our pics, apply a filter and boom - we feel like we should’ve been the official social media photographer at Prince Harry and Meghan Markle Royal Wedding. But… if you’re a...
One of the fastest growing industries in the world now is eCommerce. Just to paint you a picture, e-commerce is reaching up to $2.304 trillion in sales last year, with a 24,8% YoY Growth, eMarketer says. Specifically, direct to consumer eCommerce brands are alone...
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