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LinkedIn has become one of the main platforms for professionals to demonstrate expertise and grow their network and personal brand. However, consistent posting is key, and that's where many get stuck. Are you feeling overwhelmed by managing your own LinkedIn presence...
AI social media tools are as controversial as they are groundbreaking: they're the hottest topic among marketers and creators. Whether you're already using them or not, AI-powered marketing tools and software are taking hold of the market, bringing new capabilities...
AI social media tools are as controversial as they are groundbreaking: they're the hottest topic among marketers and creators. Whether you're already using them or not, AI-powered marketing tools and software are taking hold of the market, bringing new capabilities...
Not too long ago, everyone was discussing how email marketing is a thing of the past. Then, digital marketing specialists everywhere realized, and I quote, that "Email marketing is not dead." Frankly, I agree. I've seen firsthand how emails, especially newsletters,...
Branded content is the art of telling a story your audience actually wants to hear, building trust that performance marketing can’t buy. When creating such content, forget the hard sell. Instead, aim to create content so valuable that people would miss it if it were...
Marketing agencies are in their real-time creative work era. Ideas move fast, content moves faster, and deadlines never stop. What can slow them down? Sloppy workflow management. Handling multiple content types, tight timelines, complex client approvals, and endless...
Ever thought about becoming a digital marketing freelancer? Questioning your career is absolutely normal, we're all constantly looking for something better. Whether you're thinking about quitting your day job and trying to become a freelance marketer or you're already...
Are you familiar with social media advocacy? I've seen it emerged as a powerful marketing strategy for any company seeking brand awareness, transparency, and customer trust. But how can a social media advocate benefit your organization? Surprisingly, their influence...
Marketers today wear a lot of hats. You’re expected to plan strategy, build content calendars, launch campaigns, write copy, analyze performance and do it all fast. The average marketer now juggles more than 10 tools daily just to stay on top of it all. The...
You’ve probably come across the idea of a content workflow if you’re working in content creation. It's no secret that top-notch content is the secret sauce for successful marketing in today's digital realm. But let's face it, creating content is no walk in the park....
There's quite a gap between planning the seemingly perfect marketing strategy and having it actually deliver the expected results — budgets can be off, clients might change their minds, your team may hit bottlenecks, or you've got so much content to post you can't...
Marketing a SaaS product? It’s a lot. You’re juggling lead gen, onboarding flows, churn reduction, and somehow also expected to be a wizard at SEO, email, and social media management. And with customer expectations changing constantly, “set it and forget it” just...
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