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Mastering targeting on Meta Ads: science, strategy, or both?

Mastering targeting on Meta Ads: science, strategy, or both?

Success with Meta Ads doesn’t come down to luck. Consumers are smarter than ever, and to get your message across, ads need to be witty, placed right, and most importantly, well-targeted. But with so many targeting options, such as broad audiences, granular segments,...

5 Social Media Myths You’re Better Off Without

5 Social Media Myths You’re Better Off Without

What are some common social media myths that you’ve heard about? I’m sure you have dozens of examples in your head. We’ve all heard of freelancers or professionals in agencies believing in things that currently fairytales. We see people coming in this field, believing...

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