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Having a content review process in place, one that you return to periodically, means that your content stays accurate, consistent with your brand, and in alignment with your marketing objectives. You likely already have a content workflow. As any seasoned marketing...
Managing multiple social media accounts simultaneously can be overwhelming. You have to be mindful of a myriad of things: the best social network to post to, image and video formats, trends, hashtags, and the ever-changing social media algorithms. The key to efficient...
Managing multiple social media accounts simultaneously can be overwhelming. You have to be mindful of a myriad of things: the best social network to post to, image and video formats, trends, hashtags, and the ever-changing social media algorithms. The key to efficient...
The month of love has just come to an end dear marketers. So it’s time to take a deep breath and relax. Yes, February was filled with love, hearts, kisses, red emojis, roses, proposals. But any busy and significant month for people is by default also a busy and...
Round up the kids, gather the families, and get onto your laptops ladies and gentlemen because it’s time for our monthly wrap-up! Each month we like to start by looking back and summing up what the past month had in store for us, marketers. As it always happens in...
As with anything these days, Instagram evolved and standing out in 2019 is a lot more than  As with anything these days, Instagram evolved and standing out in 2019 is a lot more than posting high-quality pictures and videos! Habit changed and so should we - so, let’s...
In 2016. eMarketer surveyed over 500 social media marketers asking them which social media produced the best ROI. Without a doubt, Facebook was a clear winner when it came to return on investment in push marketing. That being said, it is obvious why everyone and their...
Influencer marketing can deliver a ROI between $4.50 to $12.54 for every $1 spent, depending on your industry vertical. But in order to enjoy those kinds of results, you need to efficiently grow your army of influencers and operate at scale. That involves automating...
As social media continues to expand, it seems like more and more businesses become comfortable with testing new ways and strategies to grow their social media presence. We all know that it has spectacular benefits in terms of raising awareness, reaching new customers,...
No one has an eternal monopoly on attention. The media landscape has changed with the mediums of communication to the point where grabbing the attention of a single user or the masses has become an art in itself. People today watch TV, listen to the radio and read...
Facebook page roles is something that any page owner has confronted with at some point. Even more, businesses that work with freelancer have to make decisions about who to assign what role all the time. Even though we’re quite used to the idea of giving granular...
One of the fastest growing industries in the world now is eCommerce. Just to paint you a picture, e-commerce is reaching up to $2.304 trillion in sales last year, with a 24,8% YoY Growth, eMarketer says.  Specifically, direct to consumer eCommerce brands are alone...
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